The end of the Caffè Giubbe Rosse in Florence



The end of 2018 in Florence also sees the end of its most famous historic café. The company that owns the café has been declared bankrupt, owing around 3.5 million euros.

Contributing to this debt has been the colossal land rent in the centre of Florence of 25,000 euros per month plus very significant charges for the occupation of public land the large, invasive and very expensive outdoor terrace built on unfortunate directives of the Municipality and of the Superintendency for architectural and environmental heritage).
Caffè Giubbe Rosse is a café in Piazza della Repubblica. When opened in 1896, the cafè was actually called “Fratelli Reininghaus”. It was named “Giubbe Rosse” (Red jackets or coats) in 1910, after the jackets which waiters wear to this very day.
The café has a long-standing reputation as the resort of literati and intellectuals. Alberto Viviani defined the Giubbe Rosse as fucina di sogni e di passioni (“a forge of dreams and passions”).

The Giubbe Rosse was the place where the Futurist movement blossomed, struggled and expanded; it played a very important role in the history of Italian culture as a workshop of ideas, projects, and passions.
Poets such as Ardengo Soffici, Giovanni Papini, Eugenio Montale, Filippo Tommaso Marinetti, Giuseppe Prezzolini and many others met and wrote in this literary café, an important venue of Italian literature in the beginning of the 20th century.

Important magazines such as Solaria and Lacerba originated here from the writers who frequented the café.
Giubbe Rosse was founded by two Germans, the Reininghaus brothers, in 1896.
Let’s hope someone will step in to rescue this historic part of old Florence!

This article was written on Facebook by Freya’s Florence Tours – Freya Middleton

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