Florentine fashion show, 1952


The Sala Bianca in the Palazzo Pitti, with its gorgeous crystal chandeliers and elegant proportions, was the site chosen in 1952 by Giovanni Battista Giorgini for the fashion shows he launched. The elegant salon offered a perfect backdrop for a that showcased emerging Italian fashion designers. Along with his shows, Giorgini introduced the ” Made in Italy ” merchandising concept.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.